BYB, the American company that acquired Britain’s BKB promotion, announced a new broadcast deal with VICE TV. VICE TV is a cable and satellite channel available in 40 million American homes.
The deal is a “multi-year media rights agreement”, with VICE committing to “13 live events in prime time this year”. The first BYB event to air on VICE is BYB 37 on 22 February in Denver.
“Bare Knuckle Boxing is growing faster than any other sport, with a trajectory that mirrors MMA twenty-five years ago, and that growth and popularity will only accelerate as VICE TV builds out VICE Sports,” said BYB CEO Greg Bloom.
“BYB, like VICE TV, prides itself on being an industry innovator and disruptor, and we look forward to being a tentpole partner as VICE Sports continues to elevate exciting original and live programming.”
BYB events in the US had been broadcast on BEIN Sport and Fuse TV previously. The new alliance with VICE should build the organisation’s fanbase, given VICE’s track record of creating popular content. BYB will be the first live sporting event to be aired on the new VICE Sports channel.
As part of the press release, BYB Bare Knuckle Boxing annouced its 2025 broadcast schedule on VICE. The start times are Eastern Standard Time (New York area).
Fans in the UK can expect a second trip to Cardiff in 2025, as well as BYB’s first events in Bolton and Bristol. No mention of an event in London as of yet.
Saturday Feb. 22 9:00 PM -12:00 AM
BYB 37 Denver Brawl IV
Saturday March 22 8:00 – 11:00 PM
BYB 38 Wolverhampton, England, UK
Friday April 4 8:00 – 11:00 PM
BYB 39 Myrtle Beach, SC, USA
Saturday April 19 8:00 – 11:00 PM
BYB 40 Cardiff Wales, UK
Saturday May 31 8:00 – 11:00 PM
BYB 41 Jacksonville, FL, USA
Saturday June 14 8:00 – 11:00 PM
BYB 42 Albuquerque, NM, USA
Saturday July 5 8:00 – 11:00 PM
BYB 43 Bolton, England, UK
Saturday Aug. 16 8:00 – 11:00 PM
BYB 44 Denver, CO, USA
Saturday Sept. 6 8:00 – 11:00 PM
BYB 45 Bristol, England, UK
Saturday Sept. 27 8:00 – 11:00 PM TBD
Saturday Oct. 18 8:00 – 11:00 PM TBD
Sunday Nov. 9 8:00 – 11:00 PM TBD
Saturday Dec. 6 8:00 – 11:00 PM TBD
